If you’ve asked yourself this question, then you’re in the right place. SEO or Search Engine Optimization is the practice of improving your websites rankings in the search engine. This is done by optimizing your site.
But how does it work, you ask? Each search engine (Google, Yahoo, MSN, etc.) has something called a crawler bot – this ‘bot’ is just a program that reads through websites to determine what kind of content they hold, and helps the search engines determine how to rank them. Each search engine has its own algorithm for this, but they all have a crawler bot. When that bot reads the contents of your site, it’s looking for key pieces that it will use to determine the importance of things.
Now you might be asking what some of these things are – well, one of the most important things it looks at is your websites ‘title’. Depending on what the title is, determines (to an extent) on how your site will rank in the search engines. If your title is “Bobs Apples in Toronto”, and assuming you don’t have any competition – once someone searches for the term “Bobs Apples in Toronto”, your website will most likely come up (if it is indexed already).
But what does it mean to be ‘indexed’? Well, that just means that the search engines know about your website, and people can find it when they do searches.
I hope this illustrates the importance of SEO – it’s vital when it comes to success on the web. This is 1 major element of online marketing, but it ties in with a lot more (Link Building, PPC, etc.).